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(1) Every Educational Institution shall follow the self-imposed discipline required under the Advertising Council of India Code for self-regulation in advertising. (2) Without prejudice to the generality of the provisions of sub-section (1), the Educational Institutions shall, while advertising, follow the following norms :- (i) an advertisement offering a degree or diploma or certificate which is required by law to be accredited, recognised, approved or endorsed by an institute or an authority shall specify the name of the institute or an authority which has accredited, recognised, approved or endorsed the course ; (ii) in case the Educational Institution making the advertisement or the programme or course of study for which the advertisement is issued, is not accredited, recognised or approved by any authority from which such accreditation, recognition or approval is needed, but is affiliated to another institution which has received such accreditation, recognition or approval from the requisite authority, then the advertisement shall state the full name and location of the such Educational Institution to which it is affiliated ; (iii) in case the Educational Institution is affiliated to another Educational Institution, as is described in clause (ii) above, then fonts and logo if any and the graphical images of the Educational Institution making the advertisement, in the print as well as audio or audiovisual-media shall be of the same size as that of the Educational Institution to which it is affiliated ; (iv) the advertisement shall not state or lead the reader to believe that, the enrolment in the Educational Institution or to the programmes or courses of study will provide the student with job, temporary or permanent, or job promotions, or increase in the salary, and the like, unless the person issuing the advertisement is able to substantiate his claim in such advertisement ; (v) the advertisement shall not make any claim of whatsoever, regarding the extent of the batch placed, highest or average marks or gradation and ranking obtained by a student, obtaining admissions to other educational institutions, testimonials of students, affiliation to foreign institution, and the like, unless the person making the advertisement is able to substantiate the claims made in such advertisement.
<span style="margin-left:15px;"></span>(<i>1</i>) Every Educational Institution shall follow the self-imposed discipline required under the Advertising Council of India Code for self-regulation in advertising. <br> <span style="margin-left:15px;"></span>(<i>2</i>) Without prejudice to the generality of the provisions of sub-section (<i>1</i>), the Educational Institutions shall, while advertising, follow the following norms :- <br> <span style="margin-left:15px;"></span><span style="margin-left:15px;"></span><i>(i)</i> an advertisement offering a degree or diploma or certificate which is required by law to be accredited, recognised, approved or endorsed by an institute or an authority shall specify the name of the institute or an authority which has accredited, recognised, approved or endorsed the course ; <br> <span style="margin-left:15px;"></span><span style="margin-left:15px;"></span>(<i>ii</i>) in case the Educational Institution making the advertisement or the programme or course of study for which the advertisement is issued, is not accredited, recognised or approved by any authority from which such accreditation, recognition or approval is needed, but is affiliated to another institution which has received such accreditation, recognition or approval from the requisite authority, then the advertisement shall state the full name and location of the such Educational Institution to which it is affiliated ; <br> <span style="margin-left:15px;"></span><span style="margin-left:15px;"></span>(<i>iii</i>) in case the Educational Institution is affiliated to another Educational Institution, as is described in clause (<i>ii</i>) above, then fonts and logo if any and the graphical images of the Educational Institution making the advertisement, in the print as well as audio or audiovisual-media shall be of the same size as that of the Educational Institution to which it is affiliated ; <br> <span style="margin-left:15px;"></span><span style="margin-left:15px;"></span>(<i>iv</i>) the advertisement shall not state or lead the reader to believe that, the enrolment in the Educational Institution or to the programmes or courses of study will provide the student with job, temporary or permanent, or job promotions, or increase in the salary, and the like, unless the person issuing the advertisement is able to substantiate his claim in such advertisement ; <br> <span style="margin-left:15px;"></span><span style="margin-left:15px;"></span>(<i>v</i>) the advertisement shall not make any claim of whatsoever, regarding the extent of the batch placed, highest or average marks or gradation and ranking obtained by a student, obtaining admissions to other educational institutions, testimonials of students, affiliation to foreign institution, and the like, unless the person making the advertisement is able to substantiate the claims made in such advertisement. <br>