16Penalty for contravention of provisions of this Act.

(1) Whoever contravenes any of the provisions of this Act shall be liable,--
(a) for the first contravention with advisory, or censure, or warning, or a penalty which may extend to twenty thousand rupees, or with both;
(b) for every subsequent contravention within a period of three years, with advisory, or censure, or warning, or a penalty which may extend to one lakh rupees, or with both, by such designated officer, as may be prescribed.
(2) The designated officer, may, for the reasons to be recorded in writing, by order, impose penalty referred to in sub-section (1):
Provided that in cases of more than three contraventions over a period of three years, the designated officer, in addition to penalty referred to in sub-section (1), may, for the reasons to be recorded in writing, by order, suspend or revoke the registration granted:
Provided further that no order by the designated officer under this sub-section shall be made without giving a reasonable opportunity of being heard.
(3) Whoever aggrieved by the order made under sub-section (2), may prefer an appeal to the Secretary to the Government of India or such other officer authorised by him:
Provided that no such appeal shall be admissible after the expiry of thirty days from the date of receipt of such order:
Provided further that an appeal may be entertained after the expiry of the period of thirty days, if he is satisfied that the appellant was prevented by sufficient cause from preferring the appeal in time.]